Luxury for Everyday Style

Berman Trading

A Family Owned Legacy

In Melbourne 1963, siblings Laura Bertacchi and Umberto Manco established Berman Trading Pty Ltd.

“We believe the success of this company comes from the passion and understanding we have for the carefully curated brands we offer”.

In 1958, Umberto and Laura started Adam Trading Co in Carlton, Victoria and were the exclusive importers of Linetti, a popular Italian perfume brand which later expanded to hair styling. Attending regular trade shows around Australia in the late 50’s and early 60’s it wasn’t until 1963 that Adam Trading introduced Proraso to the Australian market and became the sole importer of the well-established Italian shaving brand. This was also the year Adam Trading Co was renamed Berman Trading Pty Ltd.

Growing up in Italy with its strong shaving culture and passion for grooming
products, Umberto was no stranger to the Proraso brand. He was passionate and had a vision to see his favourite shaving products become a staple in every Australian man’s household.

In the 1990s, Berman Trading, then in its second generation, welcomed the new and quirky Italian oral care brand “Marvis” to their range. Marvis provided Australian consumers an opportunity to experience the fun, luxurious and flavourful toothpaste that was also crafted in Florence and growing favourite in the European market.

Today Berman Trading is proudly in its third generation, achieving great brand recognition and even greater partnerships ensuring top quality Italian products are on the bathroom shelves of Australians across the country. 

For over 60 years Berman Trading has been providing a hint of unbeatable Italian culture to Australia with products that deliver a luxurious experience along with personalised customer service.

Italian quality designed for elevated daily care

Three creme Proraso products on a wooden bench in front of a styling mirror

We firmly believe that when you invest in yourself, each day unfolds with renewed confidence and clarity.

If you are interested in becoming a stockist, we would love to hear from you!

Gold on clear background circle logo with crossed selfcare items in centre surrounded by ring of slogan

Italian quality, care, style, and elegance for your everyday routine.

Get in Touch

Contact us

Stock the highest quality Italian self-care on your shelves. Contact our team to enquire about becoming a stockist or for any additional information.

Italian Quality  • Collaboration • Integrity • Innovation • Evolution •